The Brief

To inspire the next generation of local creative talent to stay in the North East.

Our Approach

Having begun our careers in the North East, we’d been in the same boat as those studying creative subjects in the region’s colleges and universities right now. Back in our day there weren’t that many options, so creatives tended to migrate South, now however it’s another story. The North East is a hotbed of creative talent. There are great designers of all disciplines – web, print and gaming. We have some of the freshest creative agencies here too; it’s world of opportunity. And it’s that opportunity that we had to bring to life. We were tasked with creating a website and a suite of marketing material to promote The Next Generation Event. The aim of the event was to entice the young creative talent in the region to stay in the region. At the event, the ‘next generation’ could meet and learn from the North East’s best creatives, and that’s exactly what they did.