The Brief

To create classic swing tags, labels and belt buckle designs for the renowned fashion name Aquascutum.

Our Approach

Established in 1851, Aquascutum is the name in understated British elegance, so we knew we had to create a design that was a timeless classic. The labels we were creating were for the menswear side of the business, so we designed them to be masculine and as bold as the clothes themselves. We also opted for a rustic look to reflect the heritage of the company, but incorporated a bold modern twist.

The Result

The swing tags, labels and belt buckles we designed are now a fixture of the Aquascutum brand. Head of Design, Graeme Fidler commented

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